Branding for private schools

Managing a private school takes incredible coordination—numerous marketing elements working in concert, often long before a project is launched. Urban Design Associates understands that. Our specific expertise within the private educational sector has allowed us to work closely with school heads to bring successful projects to market all over the world. We believe successful educational marketing requires a comprehensive approach, rooted in a solid strategy, which requires:
- Understanding current industry trends, as well as the market in which a project is located
- Having a clear view of the target audience in terms of needs, attitudes, timing and preferences
- The experience and creativity to develop a brand that resonates with the target audience and the community
- Communicating that image through an integration of creative, strategic marketing elements
- Constantly refining and fine-tuning the marketing mix over the life of a project to optimize sales velocity.

Our integrated marketing services for our private education sector clients include: strategy development, naming, logo/identity design, messaging strategy and development, website design, web development, advertising and media, print collateral design, signage, email campaigns and more.